Waffle Zip-Up

This is more than just a clothing brand, it’s a movement. Born from a time of feeling lost, shaped by the struggle of living up to expectations, and fueled by the search for identity.

We represents breaking free, embracing who we truly are, and walking our own path. It’s for those who refuse to conform, for the outsiders, the dreamers, the ones still finding their way.

Because sometimes, getting lost is the only way to find yourself.

This is Lost Behavior.