Lost Behavior is born out of disconnection; with school, with systems, with the path that was laid out for us.

It started as a way out. Now, it’s a way through.

We create streetwear for the ones who felt something wasn’t right. Who looked around and thought: this can’t be it. The ones rewriting their story, building something for themselves, even when the map doesn’t exist yet.

The name says it all: Lost Behavior is the state between who you were told to be and who you’re becoming.

Our pieces carry that energy. Bold, dark, honest. Each drop is a chapter. Each item, a signal.

This isn’t just about clothing.
It’s a reminder: You’re not the only one figuring it out.

You have to get lost to find yourself.